Yes, AVED-- Asexuality Visibility and Education Day, is upon us. I think it's a great idea and I hope it continues long into the future. This "newsworthy and noteworthy" stuff that my professor of PR used to tell our class about is definitely something that's good to cultivate. You can check out this thread to see what different people all over the place are doing to spread the word for AVED.
My current cheap n' easy visibility idea is this: I made little fliers (it took about 10 minutes) that said: "At least 750 people in [my town] are asexual. You're not alone" and then told them how to go on AVEN to look at local meetups. I ended with "People who do not experience sexual attraction-- we like cake, though." I'll try to post a picture when I have some more time. Anyway, I'll be posting it various places around town as I find them, to work the local angle. If anyone in town knew me, this might be awkward...but no one does! Ha ha!