"You can change a product, but tamper with a beloved brand, and the public will kill you."--Lesson from Ily's publicity class
However, dating's branding isn't impeccable. Rather than being geared at a target market, it's being foisted on all of us. This is not only annoying, but sloppy business. So everyone, their mom, and their dog is telling you to date-- so what? What if everyone told you to eat Big Macs, but you're vegan or saw Supersize Me? Wouldn't you just laugh it off? Well, dating is very similar.
You might not be able to change the brand. But, you can always change the product.
It's possible to radically change dating, while at the same time letting people believe that their idealized notions are a possibility. This might all seem monumental, but doesn't it make you feel better to know that dating isn't the lost 11th commandment...it's just a brand? That it's just like Coke? Does that make it a little less intimidating? I hope so.